A website is a good marketing tool when it comes to business, have a presence online means a lot to you business, you can reach many customers, save time, pass your message faster and easily.
Today i will talk about some of the reasons you need a professional website for your business.
Improve the credibility of your Business
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do.
Having a website will not only provide the information they are looking for, but it will give your business credibility.
With careful planning, designed responsively and with your customers’ needs in mind, your website will provide a professional image and give potential customers a great experience when they visit, whether it’s on their computer, their tablet or their mobile phone.
With the help of listing services one can list and make their business known and visible online. Good example is Google My Business
It saves you money
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates.
Compared with the cost of traditional means of advertising, such as newspaper, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.
Saving money is definitely a great reason why your business needs a professional website.
Keep Customers informed and up to date
In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website. Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix.
Social media integration also enables you to share information on your website across numerous other channels and reach an even wider audience.
Your Business is always accessible
A website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your newsletters, schedule appointments and even purchase directly through your website even when you’re away from your desk or after closing.
Target a wider audience
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or your business or consumer based, your website provides you with an alternative location to sell. As a retailer, an eCommerce website is a great place to sell your products to a wider market. Think of all the people who can’t get to your physical store that you could sell your products to.
Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.
Showcase your work and skills
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.
If you have a website, your portfolio can be viewed by everyone anywhere and you are in control of what people see, the quality and size of your photos, and how people interact with those photos.
Saves you time
With a website, you can save time by providing information about your products and services in various online formats—graphics, video, eBooks, newsletters, flip books— or as text right on the page—no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.
Improve customer service
A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to your when they need your products or services.
No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you.
If you offer a service, insurance, you could give advice on how to choose the right insurance policy for theirs or their family’s needs.
By including a FAQ page or a resources section, you can regularly add articles or upload newsletters to answer all your customers’ questions you can keep them better informed and up-to-date.
Today’s consumers like their shopping experience to be quick and easy, which is why more and more consumers are turning to online shopping. Maintaining a business website will offer a more convenient way to shop for your customers. When is the last time you’ve ordered something by mail? Most reading this post might not even remember the mail order era, it was painful. Today, commerce and information is immediate.
The advantages of having a website outweigh the initial cost of setting up and starting a website. With this i would encourage everyone with a business to set up a website for their businesses.
If you can not design and build the website yourself look for an expert to do it for you. You can even hire us to do the work for you. Check out our portfolio.
If you have any thoughts and ideas feel free to share with us.